The buzzing term of ‘SEO’ is something that even a child would be familiar with these days. So, what is it actually? Let’s dwell into the details without wasting time:
What is Search Engine Optimization?
In a layman language, Search engine optimization (or commonly known as SEO), is used to optimize web pages both for users and search engines bots. The properly optimized web pages have better indexing in search engines and gain more chances to get better search engine rankings which lead their websites to the qualified traffic.
Just wait a minute!
When it comes to SEO there is a misconception that SEO is all about building backlinks, I or nobody never says that building links are not important, it’s still included in 200 primary Google ranking factors.
But what if I say that, drive a car without engine or go on top of the building without using stairs……. Not making sense obviously! These two scenarios are not possible.
Fundamental Phases of Search Engine Optimization:
As I mentioned earlier, link building is still an important part of SEO but what is the other one? Let me tell you, when it comes to search engine optimization there are two important phases:
- On-Page or Onsite-SEO
- Off-Page or Off-site SEO
Before diving further into these two phases, I just want to tell you about the hype which was created in the last few years. There has been a gossip on many digital marketing forums and blogs that SEO is dead. Means there is no future of SEO.
Let’s check this out:
On May 9 2016, Jayson Demers shared about SEO industry’s worth on one of the most authority and well-liked blog ‘Searchengineland. According to this post, search engine optimization industry is worth $65 billion.
The prediction is made that SEO industry will continue to grow to around $72 billion by 2018 and $79 billion by 2020.
Fascinating stats, yes these are!