14 Nov 2016

12 Super Handy Lessons From Your Competitors For Improved SEO

SEO competitors

When I was in high school, I still remember my Mom used to say:

“Your competitors (in class) will always keep you alive for securing higher position.”

I really gotta perplexed at this statement (or phrase). But I came to know about its practicality after entering into the thriving industry of SEO. This dynamic industry taught me the lessons that why competitors will keep my morale high in acquiring the top ranks. And I must “Have a closer watch on top competitors.”

[Do you want to learn the basics of SEO? Check out this comprehensive guide What is SEO.]

How competitors can help you out?

Albeit you have your own views to run an SEO campaign. But a thorough competitive analysis helps you build a cohesive and workable SEO strategy.

What a competitive research yields for you?

i- The keywords your competitors are ranked for

ii- The metrics they are considering

iii- Their weaknesses and so on.

Determining these elements will aid you in gaining an edge over your competitors and top ranks by the leading search engines.

By this, I am nowhere saying the strategies which are working for your competitors will work on your website 100% the same way.

What works for your competitors in SEO may not work for you 100%.

SEO is all about playing with ideas and tactics. So, you have to follow the mantra of ‘Testing experiments and building new strategies dynamically to dominate the SERP’. And keeping an eye on competitors is a way that every digital marketer must drill his SEO strategy with.

This write-up scans out the 12 powerful lessons that you can learn from your competitors’ SEO strategies as well as the tools that make this analysis quicker.

08 Aug 2016

What is SEO and Why is it Important for Old or New Websites

The buzzing term of ‘SEO’ is something that even a child would be familiar with these days. So, what is it actually? Let’s dwell into the details without wasting time:

What is Search Engine Optimization?

In a layman language, Search engine optimization (or commonly known as SEO), is used to optimize web pages both for users and search engines bots. The properly optimized web pages have better indexing in search engines and gain more chances to get better search engine rankings which lead their websites to the qualified traffic.

Just wait a minute!

When it comes to SEO there is a misconception that SEO is all about building backlinks, I or nobody never says that building links are not important, it’s still included in 200 primary Google ranking factors.

But what if I say that, drive a car without engine or go on top of the building without using stairs……. Not making sense obviously! These two scenarios are not possible.

Fundamental Phases of Search Engine Optimization:

As I mentioned earlier, link building is still an important part of SEO but what is the other one? Let me tell you, when it comes to search engine optimization there are two important phases:

  • On-Page or Onsite-SEO
  • Off-Page or Off-site SEO

Before diving further into these two phases, I just want to tell you about the hype which was created in the last few years. There has been a gossip on many digital marketing forums and blogs that SEO is dead. Means there is no future of SEO.

Let’s check this out:

On May 9 2016, Jayson Demers shared about SEO industry’s worth on one of the most authority and well-liked blog ‘Searchengineland. According to this post, search engine optimization industry is worth $65 billion.

what is search engine optimizationThe prediction is made that SEO industry will continue to grow to around $72 billion by 2018 and $79 billion by 2020.

What is SEO

Fascinating stats, yes these are!