content marketing strategy

You are a competent brand producing beneficial consumer products or serving customers with efficacious services.

But why to consider your product over others?

And so an impact-driven content comes into action by translating your brand into words.

b2b content marketing statistics

                                   Source: Business2Community

Content Marketing has become an integral part of today’s modern marketing realm. The research shows that 82% of B2B businesses make a difference with content marketing. Whether to boost organic traffic, generate potential leads or attract more customers, it is significant for your content marketing to be effective in various aspects to get the work done.

You will agree with my point:

A powerful Content Marketing strategy has no effect at all when the operations are not streamlined.

And so the efficient content marketing operation becomes vital to be coherent with other business activities. It demands tactics with the right expertise to put into practice so that you may have that kind of thriving content marketing operation that might give you desired results in expected time frame.

In this post, we are showing you those 12 killer ways that will increase the effectiveness of Content Marketing process and you can easily apply these tactics to see the things going in right direction.

 

content marketing stats
                                 Source: Curata

1- Scrutinize the Scope of Campaign:

Think about the scope of content marketing campaign you are about to start working on. Once you have a broader point of view about the project, you will proficiently divide the project into sub-tasks and milestones that may run into parallel for optimal results. Before plunging into details, it is crucial to have the following answers:

  • What are the exact business goals an organization intends to achieve through this campaign?
  • Are the performance measuring metrics (that will determine success or failure of a campaign) defined?
  • What you want from that particular content project, either to gain you more customers or to generate qualified leads etc?
  • Who will perform what particular activity? Assign roles of writer, editor, sub-editors, SEO strategist, and other stakeholders.

2-  Bring IT Personnel to Discussion Tables:

You have to prevent that crippling speed of campaign due to some of the possible bottlenecks by bringing technology. Ensure the use of elite tools designed particularly for Content creation and marketing processes. In some organizations, it is really daunting to evoke new technologies due to the strict protocols in place.

So, you have to invite IT department to the discussion tables and initiate meetings with them at an early stage. Tell and show them how this devised content marketing strategy is going to benefit the organization and ask for their expertise to suggest some relevant tools that might be beneficial.

Using various content marketing and promotion tools and having expertise therein will make you quite efficient to wrap up the task at hand. It is vital for you to train other team members as well by introducing them to these tools. After all, a strong teamwork leads to the Big Success.

3- Document Your Content Marketing Workflow:

Another area that is often overlooked in many of the organizations is a documented form of Content Marketing workflow. A well-documented (either written or visual) workflow strengthens the overall Content Marketing strategy by amplifying the execution pace while maintaining a defined structure.

How can you do this actually?……..

  • Phase 1: Content Ideation & Prioritization

The team will come up with tons of ideas related to content. So, this phase defines who is the in-charge person that sorts out various ideas and prioritizes each of them. List down the prioritized topics and make visible to all team members.

  • Phase 2: Content Creation Process

It is the time to get into content creation……….

The phase needs to create different milestones and sub-tasks as well. Each milestone should be elaborated with its responsible person,final deliverable and other important details.

Moreover, the team members involved at each and every step of this creation process must be clearly specified. Which person (or team member) with particular job role is responsible for a specific activity.

All these things once documented will definitely prevent any kind of misinterpretations regarding milestones.

  • Phase 3: Content Promotion

You have the ready content in hand, it is the time to promote it through various means. So, the phase identifies different channels going to be used for promoting the content. Whether you are targeting social media, email marketing or paid advertising, list down all the possible promotion channels alongside the roles of team members, stakeholders or vendors made responsible for performing these roles.

  • Phase 4: Final Content

Every essential phase is covered…….

So, there comes the time when you have to store final ready files. This phase specifies about the locations or systems used to store files. This might be a cloud-based system, shared drive or any central location easily accessed by all team members to retrieve and store files.

Furthermore, the phase also needs to elaborate the naming conventions and standards used to name the files. This will prevent team members while identifying the important files on their own. Also, specify about the organization of files by defining which files should be saved to which folders.

Assign this sole responsibility to one person who will be the in-charge of this entire organization.

4- Create Central Repository for Content Ideation:

While brainstorming during content ideation, the team member needs to access many different resources. It is important to create a sort of central repository or library where every team member can access various reading materials, journals or other online resources of your own or outside the organization.

Such a kind of knowledge center will not only help the members in generating content ideas but will be useful a lot in developing training manuals, templates and related documents for future projects.

5- Involve Diverse Expertise in Content Creation:

Dig out the buried expertise outside the marketing department to give your users more valued content.

Here’ s the way:

Look for the resources or people in organization belonging to different areas of expertise. Ask them to share their expertise (or knowledge) through useful blog posts. You might find:

  • Discouraging responses
  • People with willingness to share their expertise
  • People having the will to share knowledge but reluctant to write blog posts

What to do in the first case?

Many of the people are unaware of their value to the company besides their regular responsibilities. Tell them about the significance of content marketing and how their expertise can benefit in bringing a real value for customers. Once they get to know how they are valuable to the company, it will be quite easy to convince them to share their expertise.

The internal resources with ability as well as willingness to contribute to the content team will be a Bonus Point in producing an impact-driven content. While for the people reluctant in writing a piece, you can get their knowledge in a raw form and shape it up by a skilled writer.

6- Execute Diligent Yet Time-Effective Research:

Research is the key ingredient in content creation. But it takes time to execute a detailed research in order to produce a long, informative piece of content.

But here’s the deal:

A time-efficient research will not only furnish your writing team with valuable information, but will aid in keeping up the pace. Spending a little time every day in researching the subject can generate a high–quality content.

But it gets hard to keep the resources where you have found useful information. Applying these tactics will help you in getting organized with various research resources.

  • Get subscribed to the relevant industry newsletters. And so you’ll be receiving emails about new posts and articles that might be helpful in crafting a compelling content.
  • There are many read-it-later apps to bookmark important articles and sites. If one comes across an informative write up, but doesn’t’ have time to read. Bookmark the site and refer to it in future for further reading.

Some of the useful read-it-later apps are:

Pocket, Flipboard, Instapaper, ReadKit etc.

  • Make use of RSS reader to stay updated with informative and new content available on favorite websites. An RSS reader app will let you subscribe to the content of your favorite blog or websites.

Most of the popular ones are:

Feedly, NewsBlur, Fever, Inoreader etc.

7- Repurpose Content for More Pieces Within No Time:

You need more, more and more content for gaining an exposure. So, how to produce such a great amount of write ups in the short most possible time?

Let’s repurpose existing content!

Repurposing any existing content yields around 4-5 more writing pieces. So, this should be among the prioritized aspects of your strategy. You can have an e-book repurposed into many forms like an infographic, blog post, a viral image on social media, slide share presentation, short video.

If you find really tedious to start with writing an e-book or whitepaper directly, just map out the table of contents. For each content, you can write a long form of blog post covering that particular topic. So, writing these individual posts, you have an e-book ready within no time.

It is for sure, this is the hack you would never want to miss out in your strategy. As repurposing is the time savior and content marketers need to save on their time for putting energy in bigger challenges.

8- Foster Upsurged Communication Among Stakeholders:

A Simple Content Marketing Org Chart
                                      Source: MarketingLand

An improper communication leads to bigger problems. There are many stakeholders, vendors or members involved in content marketing department.

It is vital to keep coordination among key stakeholders to avoid bottlenecks that might slow down the process. Fostering an increased and regular communication will enable:

  • The team members and agencies sharing goals and objectives.
  • Clear understanding about workflow
  • Deeper analysis of ongoing process to see if there is a task lagging behind
  • Accountability of team members

9- Track Progress of Milestones (or Scheduled Tasks):

It is significant to track the progress of milestones and sub – tasks. This will help in finishing a project at the right time within allocated resources. There are many task scheduling platforms available to track the progress of every phase.

Trello is a quiet easy and free to use digital Kanban board style platform. It lets you organize project and milestones in the form of boards. In every board, you can create cards to customize the statuses and details about each milestone. This will be beneficial in enforcing a communication among full-timers and/or freelancers of your team.

Basecamp is another exciting web based project (or milestone) management tool with an easy to use dashboard. You will have fun with sharing files, organizing to do lists, performing time tracking feature as well as communicating with the team through message boards.

10- Manage Projects Through Project Management Platforms:

free project management tools

As mentioned earlier:

Invoking tools and technologies will multiply your efforts with a guaranteed success ratio. Here we are mentioning some of the popular and effective project management software. The insights like pros and cons of each system will help you to decide which one is beneficial for your team.

  • Bitrix24:

For the organizations that look for a rapid one-stop solution to streamline their activities, Bitrix24 might be the best option. This powerful CRM tool lets you manage projects with an utmost proficiency from time tracking to invoicing and communication. The system has successfully integrated itself with third party tools like Gmail, MailChimp, BaseCamp, Zoho CRM for added functionality.

  • FreedCamp:

If you are a startup or small to medium business, this one is a convenient option for you.  You can enjoy the perks of unlimited users and projects with a pretty simple interface. A default 20 MB storage is granted that can be upgraded to 1 GB for $2.49/month.

The dashboard is highly customized that has multiple features to enjoy. You can have fun with calendars, to-do lists, milestone creations and file management tools. Moreover, it facilitates at a large scale with its powerful notification system in case of any project change. Extending the functionality level, the software allows the past projects to be used as templates for similar future projects.

  • Asana:

Again for the businesses with a low budget but in pursuit of an efficient task management, Asana is the right spot. The system comprises of a highly appealing design. The users can visualize goals, assign tasks to team members, prioritize the tasks and receive updates related to a project.

The software offers a free version with the capability to manage a team of up to 15 people. It is available on the web, Android, and iOS.

  • GanttProject:

Quite similar to Microsoft Project, GanttProject is an open source and free project management software. It lets you organize projects through setting up milestones and workflow processes. You can monitor the team roles and track the time spent on tasks. The system renders the projects in the form of charts that can be further printed or converted to PDF or HTML reports as well.

  • MeisterTask:

This project management platform is a bit newcomer to this realm but has everything for an efficient management. The software offers time and issue tracking. Besides tracking, the communication and collaboration (and of course! the unlimited storage capacity) are really amazing. A lot more exciting features are about to be incorporated very soon.

  • Harvest:

It is a great tool in terms of employee tracking. The system is capable of time tracking and invoicing within a few clicks. And the report creating feature is a worthy add on. With Harvest, you can easily monitor the expenses related to a project by entering the values manually or directly attaching the receipts.

10- Get Freelancers in Content Marketing Team:

Involving more people in content marketing process will generate efficacious results. When there are more minds, a diverse knowledge is shared and the end result is a highly compelling and converting content.

Besides working with your organization’s full-timers, the freelancers across the world might add valuable expertise to your team. With freelancers, you can have an efficient team from a variety of backgrounds and qualifications.

But make sure about the communication of freelancers with other full-time members as well. This will again put into effect a consistent and organized execution of content marketing strategy.

12- Keep an Eye on Invoicing and Time Tracking:

Having every phase of content marketing organized corresponds to an overall organized operation that will give you definite results with increased ROI.

This means:

If you have got freelancers in the team, you need to be organized with payments and invoices as well. Are they completing the designated hours or not?

Incorporate the invoicing and tracking software to have a centralized record of all freelancers related to their hours worked, invoice generation, payments and a lot more. Zoho is one of the top recommendations for tracking time and payments. It is pretty easy to handle invoices, bills, and reports that let you manage the project in a better way.

Conclusion:

Finally, you have the quick insights (as well as hacks) of an effective content marketing strategy. With your team members ready to work and having must-have tools, start devising the strategy with the mentioned points in mind. You will not only be knacked with an efficient organization but will be getting fruits of increased readership, brand value, and authority.